Privacy Policy

1. Who We Are

This website is operated by LPR Alpha Media Ltd, registered in England and Wales under company number 16983179, with its registered office at Unit A, 82 James Carter Road, Mildenhall, IP28 7DE.

LPR Alpha Media Ltd is the data controller for personal data processed in connection with this website. We are committed to protecting your privacy and handling any data about you in a manner consistent with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. What Data We Collect

This website does not collect any personally identifiable information such as your name, email address, or payment details. We operate no email capture forms, no user accounts, and no e-commerce functionality.

The only data collected in connection with this website is through Vercel Analytics, a privacy-focused analytics service provided by Vercel Inc. Vercel Analytics collects the following anonymised, aggregated data:

• Page views and unique visitor counts
• Referrer URLs (the page you arrived from)
• Device type (desktop, mobile, tablet)
• Browser and operating system (general category, not fingerprinting)
• Country-level geographic data derived from IP address (IP address itself is not stored)

Vercel Analytics is designed to be compliant with privacy regulations without the use of cookies. No persistent identifiers or tracking cookies are set on your device by this website.

3. How We Use This Data

Anonymised analytics data is used solely to understand how visitors interact with this website — for example, which pages are viewed most frequently and what devices visitors use. This information helps us improve the website's content and user experience.

We do not use this data for advertising, profiling, or any form of targeted marketing. We do not sell, rent, or share analytics data with any third party other than Vercel Inc. in its capacity as our analytics processor.

4. Legal Basis for Processing

Our legal basis for processing anonymised analytics data is legitimate interests (Article 6(1)(f) UK GDPR). We have a legitimate interest in understanding how our website is used in order to maintain and improve it. Because Vercel Analytics does not collect personally identifiable information and does not use cookies, the processing is minimally privacy-intrusive and unlikely to override the interests or rights of individuals.

5. Cookies

This website does not use cookies for tracking, advertising, or personalisation purposes. Vercel Analytics operates without setting persistent tracking cookies on your device. Your browser may store technical data (such as cached assets) as part of standard browser behaviour, which is outside our control and not used by us for analytics or identification purposes.

6. Third-Party Services

The sole third-party data processor used in connection with this website is Vercel Inc., which provides website hosting and analytics services. Vercel processes data in accordance with its own Privacy Policy, available at vercel.com/legal/privacy-policy. Vercel is certified under the EU-US Data Privacy Framework and implements appropriate safeguards for international data transfers.

This website embeds or links to content hosted by third-party platforms including YouTube (Google LLC). If you interact with those platforms, their respective privacy policies will apply. We are not responsible for the data practices of third-party platforms.

7. Data Retention

Anonymised, aggregated analytics data is retained for a rolling period consistent with Vercel Analytics' standard data retention policy. As this data is not linked to any identifiable individual, it cannot be attributed to or deleted on behalf of a specific person. No other personal data is collected or retained by LPR Alpha Media Ltd in connection with this website.

8. Your Rights Under UK GDPR

Under UK data protection law, you have the following rights in relation to any personal data we hold about you:

As this website collects no personally identifiable data, most of the above rights are unlikely to be exercisable in practice. However, we will respond to any data rights request within one month of receipt.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or in applicable law. The date at the top of this page will be updated accordingly. We encourage you to review this policy periodically.

10. Contact

For any queries or requests relating to this Privacy Policy or your data rights, please contact us at the address below. We will endeavour to respond within one calendar month.